Craig Glass has been calling men to something better for 24 years. I've handled the digital side of it since 2017 — through a website, a pandemic that took the whole thing online, and a resource that went from nothing to 15,000 downloads.
Craig's work was weekly, in person, and very good. That is a fine way to change a hundred men and a poor way to change a thousand. It also has a single point of failure, which 2020 made obvious to everybody at once.
Nothing about this was a project with an end date. It started as a website and became whatever the ministry needed next — and what it needed next kept changing.
A redesign of the Peregrine site. The ordinary beginning of most engagements, and the part everybody expects to be the whole job.
Craig's teaching for men was weekly, in a room, and suddenly the room was gone. We took it virtual. Then we produced multiple seasons of The Journey as something that could be distributed — not a meeting you attended, but a body of teaching that traveled.
A resource, online cohorts, and lead generation campaigns built around them. It started at zero. It has now passed 15,000 downloads, and the cohorts run on a schedule.
Registration, email and cohort operations run on an automated system: over 400 event registrations handled and close to 800,000 emails delivered, at open rates above industry benchmarks. Alongside it, Noble Journey as book, workbook and leader guide, a 25-year anniversary documentary in production, and a second site for Craig.
None of the turns above were in the original brief. You can't scope a pandemic, and in 2017 nobody was asking for online cohorts. What made them possible was that someone already knew the ministry, the audience, and what had been built — so each shift took weeks instead of starting over with a new vendor.
That's the same arrangement I now run for churches as a fractional engagement. Peregrine is what it looks like after nine years.
"Brent has been an indispensable part of Peregrine Ministries for years. What started as web and video work has grown into something much broader. He now runs the operational and technical infrastructure behind our webinars, cohorts, and email communications, and does it so seamlessly that I rarely have to think about it.
Recently I learned he had built an automated system that has handled over 400 event registrations and delivered nearly 800,000 emails on our behalf, with open rates that exceed industry standards. I didn't know it was running because it just worked. That's the kind of partner Brent is. He brings creativity, technical depth, and genuine care for the mission. I recommend him without reservation."
Craig Glass · Founder & President, Peregrine MinistriesEngagements like this one start with a conversation about what the organization actually has. That's the Ministry Digital Diagnostic — 90 minutes and a two-page written summary covering your tech stack, your archive, your vendor exposure, and the two or three things worth doing first. $750 flat, no retainer required.